Get it together, guys.
|June 16, 2014||Posted by Jess under Adventures in Real Life, Comics|
For the past two years at Wiscon, I’ve checked the freebie table to see what marketing materials Marvel and DC have decided to send down. As a reminder, these things are free for companies to send, and free for attendees to take. It’s been hit or miss in the past, so let’s see how they stacked up this year:
Looking for white guys? Make Mine Marvel! Marvel sent down a bunch of postcards. However, they feature Spider-Man (Peter, not Miles); the Avengers (Cap up in front, Black Widow and Spider Woman hidden off to the side); Wolverine; more Avengers (five white guys, Black Widow, and one Thing (who is really a white guy, come on); something with just Cap, Wolverine, Iron Man, and Spidey because we haven’t seen any of them yet; and Silver Surfer.
What More Could They Have Done? Has anyone told Marvel what Wiscon is? Seriously: Captain Marvel, Ms. Marvel, She-Hulk, Black Widow, X-Men, Elektra. No ads for any of them. Does that mean there’s been no promotional budget spent on any of them? Because newsflash: you don’t need to make a postcard for Spider-Man. People will find it. Ms. Marvel, though…maybe you should let the folks at Wiscon know about it. I mean, since I’ve been reading comics you’ve lagged behind DC in terms of female-led books – sometimes very far behind – and now that you’re neck and neck, you’re not even bothering to crow about it. DC is serving up this market on a platter, guys. Take it.
And what did DC send? Literally nothing.
What More Could They Have Done? Literally anything.
Congratulations, Marvel, you had an intern put some random crap in a box and you still won. And well done, DC, for not even pretending to care. At least we all know where we stand.